Meet Mifra Inam, who joined our team on March 1st as our full-time Product Designer.

As a qualified jewellery designer and gemologist from the Pakistan Institute of Fashion and Design, she boasts a decade of formal training in Art and Design, and 4 years of training to design products. Having worked with renowned entities such as Ali Xeeshan Theatre Studio and Hanif Jewellers, Mifra brings with her a wealth of experience and an extraordinary knack for experimentation. Passionate about design, she is always aspiring to create art pieces in any form. Her design heros are Alexander McQueen and Coco Chanel.

Mifra is über excited about working for BLISS and admires its mission of empowering women. In her own words, she does what she does because:

I firmly believe that working for a cause is much more fulfilling than a corporate job, and satisfactory enough that no amount of money can ever match up.

Mifra is already knee-deep in work visiting our women in Hafizabad, and designing our upcoming collection!


Mifra also loves baking – she has baked since she was 10, and now runs her very own small-scale baking business by the name of Whipped. Her other hobbies include doodling, painting, writing, music, literary films and travelling! She strives to live by Marilyn Monroe’s words:

Imperfection is beauty, madness is genius, and it’s better to be absolutely ridiculous than absolutely boring.