BLISS is a for-profit social enterprise that produces premium fashion while creating jobs for underprivileged Pakistani women.
Despite amazing talent and craftsmanship, artisans in Pakistan struggle to make ends meet due to two gaps in their products: 1) design/aesthetics that meet the demands of urban customers, and 2) marketing & distribution challenges.
BLISS works with underprivileged women artisans, giving them design guidance, establishing rigorous quality control checks and connecting them to large markets globally.
We believe style and sustainability can co-exist. The fashion industry employs 250 million people (that’s 1/6th of the world’s population!), and 75% of these people live and work in the developing world. The massive size of this industry puts it in a unique position to tackle big problems like poverty. Yet this very industry is ranked 2nd worst in the world for social and environmental abuse. At BLISS, we dream of changing these statistics!
BLISS is the brainchild of MIT graduate Saba Gul. Write to us at teamATbagsforblissDOTorg